PJ Neal

Thoughts from a more-than-occasional writer

Tone at the Top: The Board’s Impact on Long-Term Value [Russell Reynolds Associates and FCLTGlobal]

Companies that orient themselves around a long-term time horizon while also delivering against short-term objectives have been shown to outperform their peers on several key business measures, including revenue, earnings, economic profit, market capitalization and job creation. These companies were hit hard during the last major economic downturn—as were most businesses—but saw a higher-than-average rebound after markets recovered. According to one economic analysis, had short-term-oriented companies behaved more like long-term-oriented ones, the global economy would have created an additional $1.5 trillion in returns on invested capital in the years following the Great Recession.

While the benefit of long-termism is clear, the path to getting there is not. By all accounts, and for a variety of reasons, taking a long-term orientation in business can be difficult, especially for executives. But if the board of directors is committed to taking the long-view, there are a number of specific steps to they can take to get there, beginning with asking a key set of questions:.

As a board, are we satisfied with our company’s performance?

Is the company being fully valued in the market?

Is the board playing an appropriate role in creating shareholder value?

Market valuation is a combination of two things: short-term performance and long-term potential. When executives over focus on one of the two – and directors don’t correct course – a company risks becoming either a flash in the pan, or a dreamer that fails to survive long enough to realize its vision. To avoid either fate, boards need to find the right balance between short-term and long-term issues, partner with executives to ensure the company is managed the same way, and engage with the market to build support for their vision and goals. It is no easy task.

Despite these challenges, there are companies that align around a long-term time horizon that successfully oriented themselves this way. In these companies, management and the board share an explicit set of behaviors that focus themselves—and often the investors too—on the long term. How did this happen? And what differentiates those boards of directors that have been the most successful at focusing their company on the long term from those that have not?

Read the full paper, co-authored with Ariel Fromer Babcock, Shawn Cooper, Alison Loat, Todd Safferstone, and Sarah Keohane Williamson, and published jointly by Russell Reynolds Associates and FCLTGlobal.